Introduction to Social Network Analysis

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Date and time
March 25th, 2022 at 12:00pm EST

Friday
17
May
12:00 pm EDT
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​​​​​​​(counts toward CPA verifiable hours)

WEBINAR on Social Network Analysis

Overview
In this one-hour webinar, funded by CPA Ontario and the Schulich CPA Ontario Centre in Digital Financial Information, Dr. Saxton will introduce viewers to the fascinating world of social network analysis (SNA). By integrating SNA into their analytics toolkit, accountants can enhance their analytical capabilities, offering more comprehensive insights into financial data and business relationships. For example, SNA holds the potential to provide accountants with advanced tools for fraud detection, risk assessment, and improved auditing by uncovering hidden patterns and connections in financial data. It also aids in compliance monitoring, network optimization, market analysis, and client management, enhancing the ability to present complex data effectively and make informed decisions. Before using this tool, though, it is important to have a grasp of the fundamental concepts. The aim for the webinar is to help CPAs understand this complex, cutting-edge subject in an inviting and comprehensible way, ideal for beginners and enthusiasts alike. Key concepts and methodologies of social network analysis will be highlighted in an accessible and inviting manner. 

Webinar participants will receive an official verified confirmation of participation after the webinar that can be used toward CPA professional development requirements.
Duration
1 hour

About the Presenter
Gregory D. Saxton, PhD, CGMA, is Professor of Accounting in the Schulich School of Business at York University in Toronto, Canada. Previously, he was Associate Professor of Communication at University at Buffalo, SUNY and of Public Administration at SUNY‐College at Brockport, and has taught at Virginia Commonwealth University and the Singapore Institute of Management. He received PhDs in Political Science from Claremont Graduate University (2000) and in Accounting from York University (2016). He has worked for the California state government and as a consultant or board member for various nonprofit organizations. His research uses Big Data and data analytic techniques to analyze nonprofit organizations, corporate social responsibility, and the capital markets and has appeared in such journals as Management Science, Review of Accounting Studies, Accounting, Organizations and Society, Journal of Business Ethics, Nonprofit and Voluntary Sector Quarterly, International Journal of Accounting Information Systems, Information Systems Management, Public Administration Review, and Journal of Accounting and Public Policy. For more details see http://social-metrics.org.

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